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As a young girl, I was always drawing, dreaming, designing and organizing things. Those traits have  stayed with me as I have traveled through the years of time. One evening while I was flipping channels on the TV, I saw the Brother PE770 on HSN. It was that impulse buy that led me to the fascinating world of embroidery and applique. I should divulge that I knew not one little thing about embroidery but they sure made it look so easy. This seemed to be too good to pass up. BOY, did I learn a lot! It was not as easy as they made it look on TV. I had to learn about  my machine, hooping, stabilizers, placement, tension, etc. I also had to purchase a software to merge and edit the designs. I *think* I even cried to my mom I could not do this and was going to send the machine back! Even though it was a great deal to learn, it was addicting. The joy of creating an applique or embroidered item is awesome. Naturally all of the merging and editing of designs led me to digitize.  
With the time restraints of homeschooling our twin boys, I found digitizing to be perfect for us. It allows me the creative outlet I need without interfering with the responsibilities of parenthood and household management. My dear husband and I have 3 boys. Our eldest attends high school while I teach his brothers. The twins arrived in the year of 2000,15 weeks premature. That event pretty much turned our life upside down. Parenthood is always an adventure but when you toss in some special needs here and there, well .... then you can have quite a journey. You can read a little about their prematurity here on my Goldilocks Creations Blog. 
I would never be able to produce quality designs without the honest feedback and support from our testing team. Sometimes a design comes together quickly, sometimes it does not ..... Then we have to rework the design till we are all satisfied. I draw a great deal of our designs freehand but I use quality clip art as well. Either way, each design is manually punched, tested and reworked till everyone is satisfied. These ladies are inspirational and a joy to work with. They each bring something unique to the team. The fun part is when we share a new design, then we see how each puts their spin on it..

What Our Customers Have To Say

Being new to the embroidery world, I found that East Coast Applique had designs that were easy to stitch as well as easy to follow.  The owner is fast to respond to
questions and is A++  Thanks so much from a now addicted embroiderer as well as fan of East Coast Applique.  
                                                          - Tahlia's Closet
East Coast Applique is one of my favorite new digitizers.  Cassie’s designs are fresh and different, not based on the purchased clip art that many digitizers use again and again.  Her attention to detail means that all the stitches will
line up where they are supposed to and each design is thoroughly tested before it’s ever released.  Her instructions are clear and easy to follow, so that beginners as well as experienced embroiderers will have success every time.
Whether stitching for personal gifts or for profit, designs from East Coast Applique are always winners!  - Debora